The world is in a love affair with the colour red and it just can’t seem to get enough of it. Valentine’s day in the west, New year in China and weddings in Asia are almost completely painted red.
The colour enjoys a special status in the world of fiction too. Taking a red pill was a prerequisite to Neo learning what the Matrix was all about. The chosen one was not alone in not being able to escape its influence. Coke turned Christmas red from the colour, green and so today the Santa Claus proudly wears red all year round.